If you want to promote a brand, first identify its weaknesses and then examine your competitors to see how they’ve used basic marketing techniques. What is it about their product that appeals to their audience? Conduct a thorough survey. Talk to customers, give them your product for free, and ask them to use it and share their experience. Or, offer a free product alongside your best product, promoting the new product. This will keep customers happy, and your brand will automatically be promoted. I’ve also seen companies use their product packaging in a way that’s of substandard quality. They do this to save costs, and that’s what ruins the initial impression. I’m telling you from a safety perspective. Even if the product’s quality is 19 out of 20, the customer will accept it, but the external impression should be good.