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Packaging Design

Packaging Design

Compare the packaging designs of your competitors to uncover any similarities they have. Do they all use fonts from the same typography? Or do they use different shades of the same color? These similarities are the core design elements of your product category.


Conduct audience research
Administer simple market research surveys to know what your target audience expects the typical packaging in your general product category to look like. You can publish your surveys on social media platforms like Twitter and LinkedIn to gather responses from a diverse audience.

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